Quality Audit

Continuous quality improvement thanks to controls

A quality audit or quality measurement is the ultimate check

The minimum standards 

The essential aspects each contain a list of minimum standards that these essential aspects must meet. Thanks to a quality audit you can have these checked. 

These minimum standards can be 

  • defined by law (e.g. safety regulations), or 

  • included in the SLA with your supplier (e.g. cleanliness by the cleaning company) or be commercial agreements (e.g. compliance with trade marketing agreements)

In excap's audit for NMBS (The Belgian National Railway Company), the following list is a good example of what the essential aspects are for the transport company: 

  • Cleanliness of the public areas 

  • Good looking infrastructure 

  • Information displays 

The results of the quality audit can then be used to assess the performance of suppliers in an objective and independent way. 

Plan of approach 

  • Drawing up the checklist or questionnaire, based on your needs and our expertise. 

  • Determining the number of controls (audits), in which period and where 

  • Training and briefing of the auditors 

  • Programming of the questionnaire in tablets and the corresponding apps  

Dashboarding & Reporting 

  • Pictures taken on site during reporting 

  • Online 24/7 dashboard on which a clear progression of the research can be seen 

  • Action-oriented reporting in which it is immediately clear what is going well and what needs to be addressed 

Let us know how we can help in optimising your journeys.

Complete the form and we will get back to you very soon.


  • What types of mystery guest research are there?

    There is a very wide range of researches. We can best classify them into three broad categories: for customers, for employees and for others. The latter is more about quality audits, candidate experience and discrimination surveys. > All surveys > Read more

  • Is mystery guest research also used for online journeys?

    Absolutely. An online customer shops differently compared to a customer in a physical shop. Online mystery shopping exposes the bottlenecks in your webshop, so that you can improve the online experience. The entire buyer journey is measured, up to and including the return of the purchase.

  • How do Customer Journeys and mystery guest research go together?

    In a mystery guest research, we go through all the steps of the Customer Journey. At each step we measure how this step contributes to an excellent customer experience. Unique to our method is the ExperienceCapture in which conscious and subconscious emotions are recorded for each step.

  • What criteria determine the cost of a good mystery guest research?

    Each research consists of Project Management, Briefing, Execution & Reporting. The cost for execution is the biggest part. This cost is influenced by the number of measurements to be performed, the complexity and length of the assignment and the profile of the mystery shopper. > More information

  • What is the impact of mystery guest research on Cx and Ex?

    Thanks to the innovative reporting tools and the frequency of the measurements, you gain insight into the results in order to subsequently formulate action-oriented conclusions. Your impact will be: higher customer and employee satisfaction and higher turnover.

  • Can I monitor the results during the mystery guest research?

    The results are brought together in a visual and user-friendly dashboard. The results and progress can therefore be followed live. You can consult the dashboard on desktop, tablet or mobile and that you can export the reports.

  • How do I get the right insights from the many data and data sources?

    Many companies collect more and more data from their customers. This concerns data from their own systems as well as data from external (research) partners. Excap can help to connect these different data sources so that overarching insights arise to realise a final impact.

  • What practical examples are there?

    Every week we publish new insights on Customer Experience and Employee Experience. We find it important to share our own expertise with our network. Or we let excap's ambassadors have their say: satisfied customers with whom we made a real impact.

  • Does excap mystery guest research also take place outside the Benelux?

    Definitely! Thanks to our extensive network of partners and years of experience with international projects, we not only > weglaten carry out mystery guest research all over Europe (and beyond) and also audits, customer journey research, consultancy and qualitative research. > To find out more

  • How can I research the employee experience?

    Employee experience is measured within different groups of employees, investigating different departments. Such a survey > research usually takes place once per quarter, but ideally every fortnight. In this way, progress and policy can be monitored and adjusted immediately.

  • Why is the feedback from mystery shoppers reliable?

    Our mystery shoppers receive an extensive briefing before the start of their assignment so that they are always well prepared. The number of assignments per mystery shopper is limited in order to guarantee quality. On top, there's an internal control before the delivery of the final results.

  • Who are the mystery shoppers from excap and how big is this file?

    Our database of over 5000 mystery shoppers consists of very different people. From young to old, from make-up lovers and handymen to teachers and engineers.

  • Can I ask an additional question?

    Of course. Ask your question by using the contact form and you will receive an answer as soon as possible. > Contact us